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This book assists CEOs of industrial manufacturing companies in addressing the six most critical questions they should consider when contemplating a servitisation strategy. These questions are: (1) What are the potential weaknesses in my current strategy? (2) What is servitisation and why is it important? (3) Is servitisation the right approach for my business? (4) Is my organisation prepared for servitisation? (5) What resources are necessary to implement servitisation? (6) What are the risks and rewards associated with servitisation? It enables CEOs to make a balanced assessment of the added value and appropriateness of a servitisation strategy in the context of their company’s circumstances.

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